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Online dating services also differ widely in their revenue streams.Some sites are completely free and depend on advertising for revenue.
Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.The stigma associated with online dating dropped over the years and people view online dating more positively.Further, the 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.
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This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.