Good subject lines for dating emails
And putting an expiry date for your offer in the subject line.And choosing, sometimes, to use spammy words – like “free” – strategically.As much as the rules are good to follow, simply following them won’t necessarily get you the open rates you’re looking for. In in my time as a copywriter, driving email optimizations in-house at Intuit and running my own newsletter.My newsletter open rate is, on average, 29.5% higher than that of others in my industry, with unique opens coming in just around 44% week after week AND multiple repeat opens. I would rather have a healthy list of 5,000 avid readers – who are likely to read, forward, recommend, and buy – than a dirty list of 25,000 people who never asked me to contact them and don’t want to hear from me.It’s important to be clear about each campaign you’re working on as, just like writing any other copy, a lot of psychology is at play when it comes to the subject line.Whenever you’re working on a subject line, you need to be absolutely clear about your goal.
This doesn’t mean you need to reveal everything but, assuming your email is actually targeting a relevant segment, being upfront and honest will get opens.~ OPEN-BOOSTING TACTIC 1: Get Permission – Clean Lists Are Worth the Work A guy from a cool new startup reached out to me last week. In the copywriting world, this is referred to as the WII-FM (what’s in it for me) statement.He has an intelligent solution to a problem for his prospects. Follow ye olde rule of “double opt-in”, wherein someone has to indicate 2x that they are interested in receiving your email communications. may think it’s really important that people upgrade to the latest version of your software or shop your Fall 2012 line.If you’ve read Neuromarketing, you’re familiar with the concept of the old brain or reptilian brain: The old brain is a primitive organ, a direct result of the basic evolutionary process. FAIL: If your communications are boring or low-value, then they may still be unlikely to open. ~ OPEN-BOOSTING TACTIC 5: Remind Them That They Know Trust You Y’know what’s BS? (I talk a lot about conversion, but kind of conversion is not what I mean.) If you have to trick your way in, you suck. That said, a “FW:” or two can be helpful when it’s legit, as in this case: FW: Download Your Social Media Publishing Schedule Although I hadn’t directly communicated with Jessica or Hub Spot via email, I had downloaded their schedule, so Jessica actually had a previous email that she was ‘forwarding’ to me. There’s a fine line between being tricky and clever, and Jessica definitely leaned toward the clever side. When it comes time for you to write a welcome email, you can swipe from the great subject lines AND the great body copy.It is our ‘fight or flight’ brain – our survival brain – and is also called the reptilian brain because it is still present in reptiles today. Problem is that, when it comes to subject lines, you can only communicate using the written word. Y’know what’s the worst idea ever in the history of subject lines? To help people remember that they know you, it’s usually best to use your brand name and/or the name of the most recognized person at your business in the From and the subject line. K, assuming you did – and assuming you’re not like Lance, emptying out every email as it comes in – what did you see? So, what are you going to do differently to boost your open rate? but you should commit to yourself to at least TEST 2 of ’em.